PPC, SEO and Social Media Marketing are backbone of internet marketing. These three are used to drive the traffic and visitor to the website. SEO services and social media marketing are long and tedious task, here you need to put effort and time. PPC is a better option if you want to grow traffic and visit instantly. When you should go for PPC rather than say when is it best to use PPC? In this blog we will discuss the facts and figures about PPC.
Well, below are the following circumstances when PPC would prove highly beneficial for your online business.
• When immediate results are desired.
• When highly targeted traffic is sought.
• When promoting a time sensitive offer.
• When your website is not SEO friendly.
• If you want to dominate search result for the targeted keyword.
PPC (Pay Per Click) – PPC is the model of internet marketing it is costly, but in some manner it is better than SEO. It is the way of buying visit to your site. With each click here advertiser has to pay a fee. Search engine advertising is the most popular form of PPC. Whenever someone search for particular related to their business offering then PPC allows advertisers to bid for a placement in the sponsored link of search engine. For example, if we bid on the keyword “Web Design Company” our ad might show up in the very top spot on the Google result page.
Below are the cost details of PPC with examples Literally, cost of PPC depends on many factors
Cost of the keyword -The cost will be higher if the keyword is more competitive in the market.
Cost per click bid- This is the maximum bid you specify for your keyword
Quality Score- It is used to determine the relevancy of the keyword and PPC ads.
For instance, the Traffic Estimator projected average 10 USD CPC.
Average CPC is 10 USD
For instance, the conversion rate of your website is 10%
1 lead / 10 visitors = 10% conversion rate.
Since you are paying for 10 visitors and its cost is 100 USD
10 USD per visit * 10 visitors= 100 USD per lead
Your online advertising budget should be 10,000 USD per month, if your sales team is handling 100 lead per month
100 leads * 100USD= 10,000 USD budget
Now calculate the number of leads you are converting into sales
100 leads @ 25% closing rate= 25 sales
Now calculate the revenue, suppose each sale is worth 1000 USD
1000 USD* 25 sales= 25000 USD in revenue
This is estimated calculation. So you should visit your budget before going for PPC.
Google Adword- Google AdWords is the most popular PPC advertising system in the world. You can create ads that appear on Google. It works on pay per click model. According to the search, Google dives into the pool of Adword and select the best keyword to appear in the valuable ad space on the search engine result page. However the success of PPC advertising campaign depends on the following factors
• Keyword Relevance
• Landing page quality and quality score.
Fundamental of PPC Marketing
PPC Keyword Research
Keyword research is a daunting and tedious task, but it is mandatory. Literally, the entire PPC campaign is built around keyword. Keyword research is necessary with each PPC campaign, if you only do keyword research once, then definitely you are going to miss numerous valuable, long tail, low cost and highly relevant keyword that could be driving traffic to your site.
An effective PPC keyword list should be
• Definitely, you are not paying for web traffic, so the relevancy of keyword is important. Targeted keyword will lead you higher PPC click through rate,effective cost per click and increased profit.
• People go for most popular and frequently keyword research, but they avoid long tail keyword. Keyword research should be exhausted. Long- tail keyword are more specific than small keyword and less competitive therefore less expensive.
Managing the PPC campaign
It is mandatory to manage the new PPC campaign. Analyze the performance of your account and make the following adjustment to optimize your new PPC campaign.
• For the betterment and growth of the business, add PPC keyword to expand the reach of your PPC campaign.
• Add negative keyword to improve campaign relevancy.
• To create more targeted ad text and landing page, split Ad group into smaller and more relevant ad groups. This will also improve click through rate and quality score.
• Study the keyword and remove under performing keywords if necessary.
• In order to boost the conversion rate, refine the landing page. Modify the content and call to action and don’t send all your traffic to the same page.
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