Business is all about new strategies and ideas, with the advent of cyber age the trend of business has been changed. Now all business battle is going online, things like Social Media Marketing and SEO changed the matrix of marketing. Now business owner wants to see their website at top rank in leading search engine like Google, Yahoo and Bing. The ranking of the website depends on traffic and visitors. Quality and professional SEO services improves the ranking and visibility of the website. But SEO is long and tedious task, it takes effort and time.
PPC stands for pay per click, it is an effective way to drive traffic to your website quickly. It is costly, but in some manner it is better than SEO, especially when Google changes his algorithm. Although PPC advertising sounds simple, but there are several performing boosting strategies I want to let you in today.
Selection of keyword- keywords are lifeline of online marketing either you are going for PPC or SEO. Some keyword tools like WordTracker and Keyword Discovery are available, which will help you choose keyword for your campaign. These tools are easy to use, just enter the keyword or phrase that you do like to target. The tool spits out the list of related terms and volume of searches that each received in 30-60 day time frame. Select the combination of high volume keyword, lower volume keywords according to your budget and objectives.
Placement Targeting- Placement targeting is also a vital marketing strategy, once called site targeting. With placement targeting you can run ads in smaller scale in the content network of Google. Placement targeting is beneficial if you are launching new products or services that people are not yet searching for or you are in industry that does not receive search traffic.
Multi channel marketing- If you want to make your PPC campaign successful, then go for multi- channel marketing. By synchronizing the message in different channels like print media, online media and print advertising increases online presence of the company and also solidify name, recognition, branding and trust.
Track your return on investment- This is last but vital tips to improve the PPC campaign, improve your ROI to manage the PPC campaign effectively. This will enable you to track which clicks are resulting is sales. Tie your PPC account to Google Analytics to track which ads led visitors to your page and which visits resulted in sales. This is vital strategy, without this information you cannot adjust your keyword bids.
TIS Blog 